Company Profile

“In 2013, guided by a climber and winter sports lover, Michele Frigerio: the mission of the 7to7 S.r.l was to combine experience and the knowledge acquired throughout the years is to create a brand new and extremely ambitious project known as ROCK EXPERIENCE. Thanks to this ‘dream come true experience’ focused on an outdoor activity scenario, a brand was created conjugating high quality products with an unlimited passion for the mountains as a source of incredible emotions. Trekking, trail running, free-ride, climbing, mountaineering, outdoor sports activities and leisure time are only some of the communities the ROCK EXPERIENCE brand is focused on; thus providing for a wide selection of comfortable colorful and performing garments. Letting runners create running clothes, free-riders conceive freeriding apparels and climbers design climbing garments is the company winning motto. This is Rock Experience real power, brainchild of the union of three keywords: passion, know-how and of course, ROCK! Every single day the engine pushing ROCK EXPERIENCE towards growth and new objectives is the constant never ending love we feel for what we do and believe in. Since its foundation, back in 2013, our corporate mission has always been quite simple: making investment in R&D, creating and manufacturing high quality products as for materials, constructions and functionality, always focused on firmly protecting our Planet. Achieving sustainability standards is a long lasting and complex process we can easily compare to high mountain climbing. The acclimatization period is over, and now the time to reach the top has finally come. Our new collections will show more technical and innovative products manufactured using recycled materials, merino wool and made in Italy fabrics. An extremely well-planned strategy has let ROCK EXPERIENCE be distributed in the best sports shops and stores selling outdoor activity garments. all over Italy and Europe. Markets oriented to quality products, combining technical properties and excellent point prices stand as extremely ambitious challenges for the brand whose final goal is not a mere point of arrival but just a step to overcome, searching for new and higher peaks.”